air now being called the innovator of the year and compared to steve jobs for your innovation. tell me how square is changing the face of american business? >> we start with a simple idea which was, you know, my parents were entrepreneurs. they started up local businesses and my father started a pizza restaurants when he was a kid and my mother the coffee store and they face the challenges just starting up. and also accepting patients extremely challenges, so we made it easy for any small business or neighborhood place it instantly accept credit cards by giving them a free credit card reader and accept credit cards for 2.75% and we signed up over 3 million merchants. >> i have to say when i went to, i drive up past the farmers market and there were people there selling the local farm stuff, fruits and vegetables and organic beef and crafts and those things of things. almost all of them were using square to accept credit card payments and i asked them separately on a sunday. said this is changed the way my family is able to put food on the table and that's got to be incredible f